How to Find Out if Your Copywriter is Good
If you want to generate an income online, you're going to have to have a site. That site has to be well written, most especially if you're hoping it will be profitable. Unless you are already a copywriter yourself, it's wise to hire someone who is well-qualified to write the text for your website. An experienced copywriter will generate a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Apparently, however, not every copywriter is as effective as the next one. Some copywriters have a lot of talent. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be a breeze. The following are a few ways to help you distinguish the good copywriters from the bad copywriters.
Does the writer have his or her own web site? Any copywriter worth employing is going to have his or her own site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a web site, how can they tell you that they'll be able to help you with the one you are creating? Examine the copy on the writer's site. If there are a number of errors, this is a bad sign.
How well do you react to the copy on the copywriter's site? This goes beyond the simple noticing of grammar mistakes. Does the web site copy trigger an emotional response as you read it? Does it make you like the copywriter? Does the copy make you want to keep reading and discover more about the copywriter? Does the website copy make you want to jump to hire them right away? Does the copy make you feel like you should click away? Does it make you mad? These are all important reactions and you must listen to them.
Do a bit more background search on the copywriter. Seek reviews for the writer on unbiased web sites and online discussion boards. It's extremely likely that the only reviews you will come across on the writer's website are going to be positive. Perform a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews deserve special attention. You have to also request the copywriter to provide you one or two references. Make sure that you follow up and actually get ahold of those references more info here and obtain an honest opinion from them.
It is important to actually read any samples provided to you by the writer. Ask for more samples than are displayed on the writer's site. This is especially important if the copywriter claims he or she is an expert in a subject. When the writing reads like it was copied from Wikipedia or is particularly unclear, it's best to find another copywriter.
There aremany ways to determine whether or not a copywriter should be hired. You must do some homework and find out more about the writer in terms of his or her integrity, reputation and personal character.